When it comes to Influencer marketing, the performance of the campaign often depends on the performance of the influencer in accordance with its audience and it’s important what is the difference between public and private Instagram influencer data.
So in order to have a clear picture of the campaign, we need as much data as possible.
But what is the difference between private and public data provided by Hypestats?
In order to dig even deeper among the influencer’s data, you will need access to private data, and this is obtained by the rule of 3 clicks.
How do I know what type of access I have?
Influencer list was thought to be your number 1 friend.
So, you will find the Access Type column where you will find the corresponding Public / Private labels
What data can we see with public access?
Obviously, you can find number of followers / following and posts. But this is not all…
Probably one of the most important metrics in a campaign analysis.
This shows us how much interaction there is in relation to the total number of followers.
Average Likes and Comments
There are 2 separate metrics that shows the average per posts.
Think at Engagement Rate but split into separate pieces.
Does the term Comment Pods sound familiar to you?
I’m sure you don’t want your campaign to target a fraudulent audience.
So, keep in mind. If this chart is set to red.. RUN! Otherwise we want always an GREEN audience.
What data can we see with private access?
Public data (of course Captain Obvious ), plus:
After engagement rate, potential reach is the second most important metric because most of the time the total number of followers does not matter in a campaign.
The most important thing is how many people does our campaign reach.
So the potential reach shows us the approximate number of people the campaign reaches.
Impressions is the metric that tells us how many times our post has been viewed.
If a user sees a post ten times, then impressions = 10.
We must keep in mind that this metric must be as high as possible, but if it is small we must follow the time we post, it may be the first sign that tells us that campaign content is posted at inappropriate times
The name describes it concretely. If the campaign is for women, then make sure that the audience of the influencer you work with is mostly women.
Just like at gender distribution, I’m sure you don’t want your campaign for the US market to be seen by an audience in Italy.
Just like at gender and country distribution, age distribution shows the age of the influencer’s audience members
Do you know that I told you earlier about comment pods and fake followers?
Follow the evolution of followers and determine if the audience has grown organically or simply had an unnatural spike.
If you suspect something, ask the influencer about the situations identified in the evolution of the audience.
Average post / story stats
We like to say that it is the summary from a glance of the content performance of an influencer.
Best time to post posts or stories
The stars of the day, best time to post.
It is the most important thing to keep in mind when preparing a campaign.
You want your campaign to be distributed in the suit spot so that it hits the audience.
The value is calculated based on the previously posted content.
It shows us when the users in the influencer’s audience are online, but without necessarily having activity on the influencer account.
This metric is very powerful when the influencer still does not have a well-defined perfect posting time.
Story / Post ranking system
You’ve probably noticed that we like to make comparisons between metrics so that we get the best out of them.
The same happens with the ranking system, we found a recipe (psst .. it’s a secret one) to tell you if the performance of a post rises to the level of expectations or not.
This way you can make adjustments until that post is a pixel perfect.
Story / Post achievements
Yes, we really like secret recipes!
So, after a secret recipe, we reward a very good post, depending on the engagement and performance.
That’s it with our comparison about difference between public and private instagram influencer data.