Instagram Hashtag is one of the most important things when talking about account’s growth. It is the simplest way of categorizing your content and boosting your reach. Viewers discover posts with hashtags most viewed by them.
There are two major types of hashtags: popular and niched.
As you are thinking, these are the most used hashtags over the Instagram with >1M posts. Don’t use too many popular hashtags, you will be wasting all of your hashtag potential. Using only these kind of tags will get you a broader audience.
These are specific hashtags and they are used much less than popular ones. They will expose your content to people which are more likely to engage with it. Also, it is easier to get in the “Top” area of niched hashtags since the competition is not so big.
Use Instagram Hashtag smart, and don’t waste their major potential!